Platform access handled properly
We know what each platform requires, who has to register, and which prerequisites quietly cause rejections. That knowledge saves weeks.
Marketplace and e-commerce integration for every sales channel
Shopee, TikTok Shop, Lazada, your webstore, and your stores each hold part of the picture. We connect them to the systems that run your business, so orders, stock, catalogue, pricing, and returns move automatically, and we handle the platform API details that make this harder than it looks.
Flash sale
The problem
Each marketplace is its own world
Every platform has its own API, authorisation model, rate limits, and idea of what an order looks like. Product codes differ per channel. Some fields are masked. Access approvals take time and expire. None of that is visible when you start, and all of it decides whether an integration still works in month six.
Meanwhile the operational questions are simple and unanswerable. How much stock do we really have, counting what sits in the marketplace's own warehouse. What did we sell yesterday across everything. Which entity did that sale belong to. Why is this listing still showing a price we changed on Tuesday.
Most teams end up with exports and a spreadsheet, because the alternative looked like a project nobody had time to scope.
How it works
How we connect your channels
01
Sort out platform access first
Marketplace developer access has prerequisites and approval queues, and the rules differ per platform. We map exactly what is needed, who registers what, and start those clocks before anything else begins.
02
Build the connectors
One connector per channel, handling that platform's authentication, pagination, rate limits, and quirks, tested against real data, not assumptions.
03
Unify and map
Channel SKUs, statuses, currencies, and categories reconciled to one model, with each record attributed to the right store and entity.
04
Push back where you need it
Stock levels, prices, listings, and fulfilment status sent out to the channels, so the marketplaces reflect what your systems say.
05
Keep the connection alive
Authorisations expire, tokens rotate, APIs change without notice. All three are monitored and fixed before they become a gap in your reporting or an oversell.
When you need this
Off-the-shelf connectors are fine, until they are not
Plenty of tools will plug Shopee, Lazada, and TikTok Shop into a standard POS or accounting package. If that describes your setup, one of them is probably the cheaper answer and we will tell you so.
We are for the situations those tools cannot reach. An in-house or heavily customised system. Several legal entities or countries that each need clean attribution. An ERP like SAP in the middle of it. Stock spread across your own warehouse, a third-party logistics provider, and marketplace fulfilment. Rules specific to how you actually trade. Or a data model that needs to be yours, because reporting and finance depend on it rather than on whatever shape a connector vendor decided on.
What's included
The parts that actually break
Orders, stock, catalogue, and pricing
Order lines in, stock and price out, product data in either direction, on a cadence chosen per channel.
Marketplace-fulfilled stock counted
Stock held in a marketplace's own fulfilment service counted alongside your warehouse and stores, so the total is real.
Cross-channel SKU reconciliation
The same product under different codes on different channels, resolved to one reference, with unmatched items visible instead of hidden.
Returns and cancellations
Reverse flows handled rather than left as the manual exception that quietly undoes the reporting.
Courier and fulfilment integration
Shipping providers, third-party logistics, and tracking connected alongside the channels.
Token and authorisation management
Authorisations expire and tokens rotate. Both are monitored and renewed before anything stops working.
Rate limits respected
Backoff and throttling built in from the start, so a campaign launch does not break the sync.
AI on the same data
Customer questions about orders and stock answered by an AI assistant reading the synced data, so it never quotes a figure the channels have already moved past.
Channels and platforms
Where your customers already are
01
Marketplaces
Shopee, TikTok Shop, Lazada, Amazon, Zalora, and regional platforms.
02
E-commerce platforms
Shopify and Shopify Plus, Magento, WooCommerce, BigCommerce, and custom storefronts.
03
Retail and POS
Store systems and point of sale, so physical and online sit in the same view.
04
Fulfilment and logistics
Marketplace fulfilment services, third-party logistics providers, couriers, and tracking platforms.
05
Back office
ERP, WMS, finance and CRM, so channel data lands where the business actually runs.
Where it helps
Where channel data has to add up
Multi-marketplace sellers
Two or more channels where nobody can state a consolidated sales figure without manual work.
Stock across several locations
Own warehouse, third-party logistics, and marketplace fulfilment, counted together instead of separately.
Campaign-driven operations
Flash sales and launches where a stale stock figure becomes an oversell within minutes.
Catalogue at scale
Large or frequently changing product ranges where maintaining listings channel by channel stops being viable.
Finance and entity reporting
Channel sales landing against the right legal entity for reporting and reconciliation.
Real-world example
Four channels, two countries, one set of numbers
A retail group selling through two marketplaces, a webstore, and its own stores across two countries, with stock in a third-party warehouse and in marketplace fulfilment.
Before
- Sales figures were assembled by downloading a report from each platform and combining them by hand.
- Stock in marketplace fulfilment was tracked separately, so the real total was never in one place.
- The same product carried different codes per channel, so cross-channel analysis was manual.
After
- Orders and stock arrive from every channel on a schedule, with no manual export step.
- Marketplace-held stock is counted alongside warehouse and store stock.
- Channel SKUs resolve to one product reference, with anything unmatched flagged for review.
What to expect
Channel data that adds up
4+
Channels in one model
1
Product reference across channels
0
Manual exports in the reporting path
24/7
Monitored for expiry, throttling, and API changes
FAQ
Questions, answered
What teams ask us most about marketplace integration.
Shopee, TikTok Shop, Lazada, Amazon, Shopify, Magento, WooCommerce, and BigCommerce, plus POS, warehouse, courier, and finance systems on the same layer. Anything with an API can be connected; effort varies with how good that API is.
Keep exploring
Related solutions
Let's build
Build the system underneath it all
Book a consultation. We'll map the systems you run today, show you where the data breaks, and set out what connecting them properly looks like.
connect@codexgate.comMalaysia · Hong Kong · Singapore