Order intake and lifecycle
Orders from every connected channel in one standard shape, and one record per order from arrival to handover, including amendments and cancellations after fulfilment has started.
Order management system for multi-channel retail
Orders arrive from marketplaces, your webstore, and your stores, while stock sits in warehouses, with logistics partners, and on shop floors. Our order management system decides where each order is filled from the moment it arrives, holds the stock so nothing is promised twice, and works alongside the ERP you already run.
Order routing
The problem
Orders arrive faster than decisions get made
Marketplace orders land in one place, webstore orders in another, and stock sits across a warehouse, a third-party logistics provider, and a set of stores. Someone decides by hand which order gets filled from where, usually working from a figure that was accurate an hour ago.
The cost shows up in familiar ways. Oversells that become apologies. Split shipments nobody chose. Stores buried in picking on Monday and idle on Thursday. Delivery dates given to customers on optimism rather than capacity.
An ERP will not solve this, and it is not supposed to. It holds the ledger and the stock record correctly. It was never designed to decide, in the second an order arrives, which of eleven locations should fill it.
How it works
From manual allocation to rules that run themselves
We put the core order management system live on real orders first, then add the store and customer-facing parts.
01
Map how orders flow today
Every channel, every place you fulfil from, the rules people apply by hand, and where orders currently go wrong.
02
Turn judgement into rules
Cost, distance, stock position, and store capacity, written down as routing rules you can see, change, and version.
03
Connect channels and fulfilment points
Marketplaces, webstore, warehouse, stores, couriers, and ERP, through connectors or a documented API. The ERP stays the system of record.
04
Go live in phases
The core order management system on real orders first, then ship from store, click and collect, and delivery promises once the core is proven.
05
Run it and refine it
Monitoring, support, and routing rules tuned as you learn where the real bottlenecks are.
What's included
What the platform handles
Availability you can sell against
Stock across warehouses, stores, and third-party locations, with availability calculated from what is sellable rather than from a raw count.
Reservations that hold
Stock claimed through a ledger, so two orders cannot take the same unit and every claim, release, and reallocation leaves a record.
Configurable routing
Rules you set for cost, distance, capacity, and stock position, versioned so any past decision can be explained against the rule that made it.
Ship from store
Stores as fulfilment points, with a web app for staff (job queues, barcode scanning, picking, packing, and handover) and a daily capacity limit per store.
Click and collect
Set-aside, ready status, customer notification, counter handover, and no-show handling.
Exceptions and recovery
Cannot-find, damage, and refusals handled as normal events, with orders rerouted instead of left for someone to notice.
Delivery promise
A date shown before payment, calculated from store hours, courier cut-offs, transit times, and the work a location already holds.
AI on the order record
An AI assistant that answers where-is-my-order questions from the live order record, and alerts that flag orders at risk of missing their deadline before a customer asks.
Where it helps
Retail operations that fulfil from more than one place
Multi-channel sellers
Marketplaces, a webstore, and physical retail, where orders arrive in several places and stock lives in several others.
Ship-from-store operations
Retailers turning stores into fulfilment points, who need capacity limits and a tool store staff will actually use.
Multi-location and multi-entity groups
Several warehouses, countries, or legal entities that each need clean attribution.
Anyone overselling
Operations where the stock figure driving decisions is always slightly behind reality.
Real-world example
Eleven locations, one decision
A retail group selling through marketplaces, a webstore, and its own stores, with stock in a central warehouse and across its store network.
Before
- Orders were assigned to a location by hand, from a stock figure that was hours old.
- Popular items were oversold during campaigns and cancelled afterwards.
- Nobody could say why an order had gone to a particular store.
After
- Each order is routed the moment it arrives, by rules the business set.
- Stock is reserved when an order is accepted, so it cannot be sold twice.
- Every routing decision can be opened and explained.
What to expect
Every order, accounted for
1
Record per order, arrival to handover
0
Units promised to two orders
100%
Of routing decisions explained
24/7
Order flow monitoring
FAQ
Questions, answered
What teams ask us most about order management system.
No. The ERP stays the source of truth for stock, finance, and goods movement. The order management system holds what an ERP does not: reservations, routing rules, and the fulfilment workflow. That boundary is what stops it turning into a re-platforming project.
Keep exploring
Related solutions
Let's build
Build the system underneath it all
Book a consultation. We'll map the systems you run today, show you where the data breaks, and set out what connecting them properly looks like.
connect@codexgate.comMalaysia · Hong Kong · Singapore